Status: Closed.  Another successful assignment for Oakleigh Resourcing.

Role: Marketing Lead and Sales Support Manager

Client: Carrs Foods International

Location: South Manchester

Duration of job: Permanent

Remuneration: Up to £40,000 depending on experience, plus discretionary bonus and 26 days holiday

Context and Environment:

Carrs Foods is an award winnng supplier of European bakery products, bringing innovation across morning goods, bread and cakes.  Within these categories, the company provides over 200 private label and branded products across the major multiples, symbol groups, independent retailers, wholesale cash and carry groups, the food sector and business to business markets in the UK, Australia and North America.

With a reputation for quality and reliability, gained over three decades of experience working within European bakery, Carrs Foods has been busy developing and taking on new brands - Baker Street, St Pierre and Gavottes are of particular significance.  The company now needs to develop its marketing support for an international launch and ongoing exports.

Job Content:

  • Website development and management - the company is looking to develop export specific areas of the site; for example, covering St Pierre launch in USA February 2014.
  • Co-ordinating packaging development with outside designers / management team.
  • Promoting brands using trade media; liaising with Brand Bank; attending photo shoots and maintaing photo library.
  • Developin and implementing social media strategy.
  • Management and evaluation of new product ideas coming into the business.
  • Ensure taste panels are set up internally / externally and results fed back to the team.
  • Evaluating opportunities commercially using costing models and feeding back to sales team.
  • Market data/Trends/Gap Analysis.
  • Trademark applications.
  • Database management.


Person Specification:



  • An experienced product marketing professional preferring the pragamatic rather than high theory.
  • Has a good understanding of marketing basics and beyond.  Can work creatively and innovatively within an SME environment to develop a marketing function of strategic importance to the business.
  • Understands (and can evaluate) the impact of marketing on an SME, and can blend their approach to strongly support sales and the wider business.
  • Ability to evaluate data, develop commercial costing models, manage databases.
  • Strong web understanding - overhaul, development, maintainenance, new technologies etc.
  • IT literate / up to date with social media.
  • Preferably with a background in food or, perhaps, a 'foodie' person.  Bakery knowledge would be an additional advantage.

Interpersonal Skills

  • Good communicator - written and verbal.
  • Well organised with the ability to meet deadlines.
  • Abiity to work well under pressure and with good attention to detail.
  • Results orientated.
  • Adaptable, with a 'can do' attitude.


  • Of graduate calibre, preferably with Chartered Marketing status or equivalent.



  • Up to £40,00 depending on experience

Other benefits

  • Discretionary bonus

Annual leave

  • 25 days annual holiday (plus 1 day on your birthday!) + bank holidays

Hours of work

  • Flexible hours available, but office based

The Assessment Process

The assessment process provides both parties with the opportunity to assess cultural and team fit, individual and organisational aspirations, and details of the key objectives and priorities for the role.  Elaine Rippon of Oakleigh Resourcing is the Retained Consultant for this assignment: Tel: 01477 534491  Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • The initial discussions, first screenings will be with Elaine Rippon during November 2013.
  • Further assessment of shortlisted candidates will take place during December 2013.
  • The preferred candidate/s will be invited back for further discussions about the role and given the opportunity to meet the wider team.  We aim to be in a position to make an offer to the successful candidate in December 2013.

To apply for this position please email your CV with current remuneration details to Alison Harkness at This email address is being protected from spambots. You need JavaScript enabled to view it. or call Elaine Rippon on 01477 53491 to discuss further.